Research and testing2020-11-09T14:55:50+11:00

Research and testing

Macquarie University research underpins all the guidelines offered in relation to Australian English and style, and advice on the readability of print and online documents. The style principles and practices recommended are based on a broad base of empirical evidence, including large corpora (text databases) and sociolinguistic surveys. Its testing and assessment services are based on current usability research and experimental techniques.

The research underpinning the appraisal of print documents and websites is both quantitative and qualitative, using cognitive indicators, user protocols, readability measures and structural analyses. Professional testing services are offered in document and website appraisal.

Document appraisal makes use of readability measures to assess the inherent difficulty of the text, and its consistency in complex documents. The structure of the text, including use of headings and paragraphing, is taken into account, as is the use of graphics and photos to supplement the verbal text, and the kinds of user needs they address.

Website appraisal is based on quantifiable measures, including eye-tracking and performance data associated with extracting information from the website. It also makes use of visitors’ comments on their experience of using the website, correlated with their eye movements and use of mouse clicks, for in-depth analysis of the user experience.

Recent research references

Research reports

Testing: approaches and methods

Pam-Peters

Pam Peters

Emeritus Professor, Adjunct Professor, Macquarie University

Pam Peter is a Fellow of the Australian Academy of the Humanities

Jan-Louis-Kruger

Jan-Louis Kruger

Head of Department and Associate Professor, Department of Linguistics

Jan-Louis is Head of the Department of Linguistics and a member of the Centre for Language Sciences